At The Dam Jam, we’re not just about incredible music and unforgettable festival moments—we’re also about breaking barriers and leading the way. What makes this festival even more special? It’s a woman-owned event, built by four powerhouse women who share a passion for music, community, and creating a next-level festival experience.
This International Women’s Day, we’re celebrating the bold, talented, and unstoppable women behind The Dam Jam:
CJ Wilson: The Operations Powerhouse
As President of A Production Company, CJ Wilson is the mastermind behind the festival’s operations, marketing, and sponsorships. From coordinating with artists to managing festival logistics, CJ makes sure that every detail is fine-tuned for success. Her dedication to the festival scene and expertise in event management keep The Dam Jam running like a well-oiled machine.
CJ’s Advice to Women in Business: “Step up, take risks, and own your space. There’s room for all of us at the top.”
Kim Sigg: The Festival Experience Curator
Kim Sigg is the Vendor and Merch Director at The Dam Jam, making sure every festival-goer has the best selection of food, drinks, and merch. From securing top-tier vendors to stocking inventory, Kim ensures that every aspect of the festival experience is seamless. Whether you’re grabbing a bite from a food truck, picking up exclusive Dam Jam merch, or browsing unique festival finds, Kim has carefully curated it all.
Kim’s Motto: "Dream big, work hard, and make it happen."
Betty Corbin: The Community Connector
Betty Corbin is the heart and soul of The Dam Jam. She is the Festival Hospitality Director, making sure that everyone at The Dam Jam—from staff and volunteers to artists and crew—feels at home. She feeds the teams, ensures that every hospitality space is welcoming and well-stocked, and adds those extra touches that make the festival experience special and unforgettable. Thanks to Betty, every behind-the-scenes detail is handled with care so that artists and attendees alike can focus on the music and the moment.
Betty’s Words to Live By: “Music brings us together, but hospitality makes it unforgettable.”
Lidia Potgieter: The Creative Strategist
Lidia Potgieter brings strategy, creativity, and fresh ideas to the festival’s branding and digital presence. Whether it’s engaging content, eye-catching visuals, or festival promotions, her work helps The Dam Jam connect with fans in exciting ways. Lidia’s ability to blend creativity with strategy makes her a key player in growing the festival’s reach.
Lidia’s Inspiration: "Creativity is the fuel for change. Never be afraid to think outside the box."
Women Leading the Festival Industry
The music festival world has long been male-dominated, but The Dam Jam is proving that women can lead, innovate, and elevate the industry. These four women are shaping the future of live entertainment with their vision, resilience, and passion for music.
As we celebrate International Women’s Day, we’re raising a glass to Kim, CJ, Lidia, and Betty—and to all the women out there making waves in their industries.
Join us at The Dam Jam & experience the festival built by badass women!
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